Description
Comprehensive Google Ads strategy for a medical aesthetics company in Germany, focused on lead generation and brand positioning.
The project includes Search campaigns to capture high-intent users and a Performance Max campaign optimized for conversions. Both campaigns were structured with advanced audience segmentation, conversion tracking, and continuous keyword testing to improve ad performance.
With a CTR consistently above 9% and a 100% optimization score, the campaigns achieved strong visibility and consistent appointment bookings within a highly competitive aesthetics market.