Google Ads strategy for a radiological laboratory with a strong focus on dental imaging. The campaigns have consistently delivered excellent results, combining search and performance-based approaches.
More recently, the strategy expanded to include conversion-focused campaigns targeting medical professionals, aiming to strengthen brand presence, promote additional services, drive attendance to free workshops, and support educational blog content. The approach balances lead generation with long-term brand positioning within the medical community.
Luis created a clear and professional content strategy that transformed our social media presence. His understanding of our audience and creative approach helped us connect better with both doctors and patients. Engagement has increased noticeably, and our online image now reflects the quality of our laboratory.