Water Pipes – Google Ads
Project details
Description
Google Ads Search project for a water delivery company (pipas de agua) with two intent-driven funnels: one campaign targeting business & industrial requests and another focused on home delivery.
The account was structured with segmented keywords, ad groups by use case, call extensions and location signals. With ongoing A/B tests, negative keywords and bid adjustments by device and time, the campaigns increased qualified calls and form leads while keeping a competitive cost per conversion and high optimization score.
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Order Date:
25.03.2022 -
Final Date:
Actual -
Status:
Continuous -
Client:
Pipaxa -
Location:
Querétaro, México
Client reviews
Lic. Córdoba
Working with Luis was straightforward and effective. He separated our business and home audiences, refined the keywords, and tuned the ads to what customers actually search. Calls and quote requests are now steady every week, and we’re showing up exactly where we need to.